How to sell your house on Facebook
Trying to sell your home quickly? Facebook may seem like a good place to find a buyer as it’s free to use, widely accessible, and lets you reach a large audience. But while it might help generate interest, it’s not always the most reliable way to secure a serious sale. This guide explains how to sell your home on Facebook, when it might make sense to try, what to include in your listing, and why other options may offer more certainty and speed.
Selling your home on Facebook is possible, but it’s not always the fastest or most effective method. Here's what you need to know:
- Facebook can help spread the word — but it’s not regulated like estate agent listings.
- Marketplace, local groups, personal posts and ads are all options for listing your home.
- You’ll need to handle enquiries, legal paperwork, and buyer checks yourself.
- Facebook may suit people in a hurry or those avoiding estate agent fees.
- For a faster, guaranteed sale, a direct buyer is often a better option.
Why might someone sell a house on Facebook?
Homeowners might choose to sell on Facebook for several reasons:
- They need to sell quickly and want to avoid estate agent delays.
- They’re trying to avoid fees or commission charges.
- They’ve already had limited success on the open market.
- They want to test interest before committing to a formal listing.
- They have a personal or local network they believe may include potential buyers.
However, Facebook has no buyer verification, limited search tools, and no standardised legal process. That means you take on more risk and work and it may take longer to find the genuine buyer.
Where can you list your house on Facebook?
There are four main ways people list homes on Facebook:
1. Facebook Marketplace
This is the most structured Facebook channel for property. Listings appear in a searchable feed and you can set a price, upload photos, and answer buyer questions.
- Use the “Create New Listing” button.
- Choose “Property for Sale” or “Home for Sale or Rent.”
- Include a full description, price, location, and high-quality photos.
- Once live, the post can be seen by Marketplace users in your area.
2. Local selling groups
Facebook is full of local “Buy, Sell & Swap” or “Property for Sale” groups. You can join relevant ones and post your listing which often has better reach than Marketplace alone.
- Search for local selling groups in your town or region.
- Follow the group rules and post clear photos and descriptions.
- Engage with commenters quickly to keep interest high.
3. Your personal profile
Some people share their listing with friends and family via a Facebook post. This works best if your personal network is large and local.
- Include good visuals, a link (if you’ve listed elsewhere), and a brief call to action.
- Ask friends to share the post to increase visibility.
4. Facebook ads
If you’re willing to spend money to promote your listing, you can create a paid Facebook ad campaign to reach people by location, age, or interests.
- Use Facebook’s Ad Manager to target specific areas.
- Set a small daily budget to boost visibility.
- Include strong visuals, clear pricing, and a CTA to message or call.
What to include in a Facebook house listing
Here’s a breakdown of what you should include to make your listing as effective as possible:
- High-quality photos. Use clear, wide-angle shots of every room, plus the exterior, garden and any key features. Facebook allows up to 50 photos.
- Asking price. Be realistic and competitive.
- Location. Use your town or postcode area. Avoid sharing your full address publicly.
- Number of bedrooms and bathrooms.
- Square footage. Include this in square metres if known.
- Property type. Such as house, bungalow or flat.
- Key features. Parking, garden, en-suite, upgrades, etc.
- Description. Keep it short and clear. Highlight selling points and recent work.
- Contact method. Messenger, email, or phone number.
- Optional extras. Add details like EPC rating, year built, or chain-free status.
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Is selling on Facebook effective?
It depends on your goals.
Facebook may work well if you:
- Want to test the waters before using an agent.
- Are hoping for local interest from friends or neighbours.
- Already know someone who may buy the property.
But Facebook might not be suitable if you:
- Need a fast, guaranteed sale.
- Don’t want to handle legal paperwork and communication yourself.
- Are looking for financial or legal certainty.
Risks and downsides of selling on Facebook
Before committing, consider the potential drawbacks:
- No buyer vetting. You must qualify buyers yourself.
- No legal support. You’ll need a solicitor and must manage contracts independently.
- Time-wasters. Expect casual interest and unrealistic offers.
- Uncertain timeline. Even with a buyer, completion could take months.
- Safety concerns. You may be inviting strangers to your home.
Summary table: Selling on Facebook vs other options
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